Launched in 1998, Dubai Summer Surprises (DSS) is a well organised festival of shopping and entertainment along multiple locations all trough the city.
As a family-oriented event involves each mall organizing a programme of events for children of all ages. Apart from the shopping bonanza forming part of DSS, the event has a major line-up of fun activities for families.
DSS primarily focuses on fun, knowledge and entertainment for kids during their annual summer vacation. The festival mascot by name “Modhesh”, implying amazing or incredible, involves a series of fun activities and games lined up for kids to keep them engaged throughout.
Performances by musicians and dancers form part of the DSS, apart from the typical UAE celebrations featuring heritage oasis, hospitality tents, traditional shows and competitions. Even the latest fashion trends in Dubai, get their fitting exposure during DSS, as it hosts few fashion shows too.
DSS is a true manifestation of the culture, including art, history and traditions of the emirates. As a tourist visiting Dubai during DSS, you gain rare, privileged insight into the history of Dubai and its surrounding Emirates, by being part of this gala ceremony.
The primary goal of the festival has been clearly achieved, as shopaholics flock to the city in search of bargains in thousands of stores. Each shopping mall has a programme to entertain the kids and adults seeking a break from shopping bonanza, and DSS has something for all.
Apart from the shopping districts, the shopping malls in Dubai showcase a range of simulation shows, play areas, fun zones, presentations and entertainment.
Up to 75 percent discounts are up for grabs in some retail outlets.